Week 7:Juxtaposition

Simply stated, juxtaposition means placing things side-by-side. In art this usually is done with the intention of bringing out a specific quality or creating an effect, particularly when two contrasting or opposing elements are used. The viewer's attention is drawn to the similarities or differences between the elements.
-Helen South's Drawing/Sketching Glossary

Juxtaposition means having two things which are polar opposite that will create an impact. This technique is widely used in advertising because its easier to catch the viewers attention and it is easier for viewers to understand the meaning behind the advertisement.
























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